Google Business Profile Setup Guide

Step 1: Create or Claim Your Profile

1. Go to business.google.com
2. Sign in with your Google account
3. Search for your business name
4. If found, click "Claim this business" - if not, click "Add your business"
5. Choose your business category

Step 2: Verify Your Business

Google needs to verify you own the business. Options include:

• Postcard: Google mails a code to your address (5-14 days)
• Phone: Automated call with verification code
• Email: Code sent to business email
• Instant: If already verified via Search Console

Step 3: Optimize Your Profile

Complete these sections for maximum visibility:

• Business Name: Exact legal name (no keywords)
• Address: Complete and accurate
• Phone: Local number preferred
• Hours: Keep updated, including holidays
• Category: Primary + secondary categories
• Description: 750 characters with keywords
• Photos: Logo, cover, interior, team, products
• Services: List all services with descriptions

Step 4: Get Reviews

Reviews are crucial for ranking. Here is how to get more:

• Ask happy customers immediately after service
• Send a direct link to your review page
• Respond to ALL reviews within 24 hours
• Never buy fake reviews

Step 5: Post Regular Updates

Keep your profile active with:

• Weekly posts about services or offers
• New photos monthly
• Respond to questions in Q&A
• Update hours for holidays